Startup立ち上げプロセスを実体験するexperiential learning course
New Venture Discovery
New Venture Discovery is designed to help students navigate the earliest stages of starting a new venture beginning with the identification of a problem in the market that is worth solving. The class teaches students tools and techniques to translate these problems into viable business concepts, with an emphasis on enabling an aspiring entrepreneur to get as far as possible, with as little as possible, as FAST as possible.
New Venture Development
New Venture Development is the logical continuation of New Venture Discovery (KIEI 462). Students that have completed initial testing and market research and have determined that there appears to be a product-market fit for a customer base of a significant size, can apply to this course. This course is focused on testing and validating product-market fit, user interfaces and experience and advancing to the development of a refined MVP concept. There is an emphasis on using digital tools to test customer acquisition and messaging.
New Venture Launch
This new experiential course is targeted to students who have business concepts that have been tested to determine that there is a compelling product-market fit. New Venture Launch will focus on fine-tuning the business model, building out financial projections and preparing investor pitches.
NUvention is our flagship interdisciplinary course and forms the cornerstone of our goals as a center. It is a visionary academic partnership created to expand upon Northwestern University’s excellence in interdisciplinary study and to foster a sense of collaboration throughout Northwestern’s various schools. The program is designed to expose students to the entire innovation and entrepreneurial life cycle and to help them understand how innovations can become a viable business in the real world. And, it’s Northwestern’s most concerted effort to bring the world of startups to the classroom.
Entrepreneurship: Building Innovation, Teams, and Cultures
Most venture capitalists will agree that the key determinant of success in an early stage company is the management team. In an environment where formal business plans are of little help and ideation continues around the development of the right business model, management teams must be innovative, resourceful and adaptive. People, not plans, define outcomes. But attracting, coordinating, and encouraging the right co-founders and employees is incredibly tricky, even when you’re not faced with scarce resources and deep uncertainty.
This five-week course explores the factors that define high-functioning teams, and offers frameworks and approaches to assembling, motivating, and coordinating effective teams in highly fluid and challenging contexts. Topics include the psychology of teams, legal aspects of team building, and how to divide responsibility, compensation, and equity among the founders.
Launching and Leading Startups
Launching and Leading Startups, a new course that replaces The Entrepreneurial Experience, is a case-driven survey course that examines what it’s like to be in the shoes of an entrepreneurial CEO. Students explore some of the biggest and most challenging topics facing entrepreneurial CEOs, such as how to reduce the risks that are inherent in starting a new business, determine the best go-to-market strategies to gain customer adoption, and execute with precision.
Entrepreneurial Finance and Venture Capital
This course uses the case method to study entrepreneurial finance and venture capital decision focusing on the funding decisions of start-ups (fast growing entrepreneurial firms). The goal is to understand how entrepreneurs can raise funds and how venture capital partnerships and growth equity funds choose, value, structure, fund, and manage their investments.
Global Entrepreneurial Finance
Global Entrepreneurial Finance is designed to intersect three areas of interest:
(A) Entrepreneurial Finance and Private Equity including Entrepreneurial Buyouts
(B) Family and Closely-Held Firms
(C) International Finance with special emphasis on cross-border valuation and access to finance
Product Management for Technology Companies: An Entrepreneurial Perspective
Product Management for Technology Companies provides the frameworks, theory, tools and hands-on experience to prepare students to hit the ground running in technology companies. With a holistic and entrepreneurial perspective of product management, we provide insight into the nine major aspects of product management (including opportunity analysis, customer discovery & requirements, product launch & marketing, leading cross-functional teams, product planning and more). This comprehensive approach prepares students for product management and co-founder roles – as well as related roles such as product marketing, product planning & strategy, business development, and similar.
eCommerce and Digital Marketing
In this experiential learning class you and your business team members will create an online retail strategy and working internet commerce site; including positioning your retail brand against target consumers, choosing category assortment, negotiating certain terms with vendors, setting prices and promotions, managing inventories, developing messaging and advertising, factoring in competition, and constructing a viable online business model.
Entrepreneurial Tools for Digital Marketing
Most people agree that the Internet has been the single biggest change to business in the last 100 years, yet very few know how to effectively leverage the web as a tool for customer acquisition, retention and growth. This course is based on the framework of the customer relationship funnel but will focus solely on the web/mobile channel. Customer discovery and validation in the web/mobile channel involves strategies and tactics that are faster and less expensive than physical channels.
Entrepreneurship Through Acquisition
There are many paths to entrepreneurship, and one of those paths is through the acquisition of an existing company. This course will highlight aspects of strategy, finance, organizational behavior, marketing and other business disciplines through the context of acquiring and owning a small business. The course will outline pathways to entrepreneurship through acquisition, including search fund, independent sponsor, or through a CEO-in-Training program at a PE firm or a family business.
Corporate Innovation and New Ventures
The terms “entrepreneurship” and “innovation” often evoke images of a startup in a garage. But what about the game-changing innovation generated by large, established corporations? Now more than ever, large organizations are focusing on innovation as the key to their growth and prosperity. In some instances, it is critical for their very survival. These companies are investing in systems and processes to accelerate the pace of innovation, but need their people to step up in order to win in a competitive marketplace.
Venture Capital and Private Equity: The Human Element
This advanced course in private equity focuses on the many interpersonal issues facing the professional investor. Individual psychology and group behavior play a critical role in determining the ultimate success or failure of an investment, yet the human element is often mismanaged or overlooked in favor of financial analysis and market studies. A major portion of this course covers the relationship between the investor and the entrepreneur after the initial financing – motivation and compensation, the role of the board of directors, performance evaluation and accountability. Additional topics include fund-raising, deal negotiation and due diligence investigation.
Introduction to Software Development
This course is geared to provide technical literacy for non-programmers who will be founders, employees, or consultants to “tech-enabled” organizations. This is a survey-style course that is very hands-on – students will learn the essentials of coding by creating websites and basic software applications that manipulate data and work across today’s platforms and devices.
Startup Programming and Management
This course is geared for entrepreneurs and non-programmers who want to build their own web applications and/or manage a software product lifecycle. Students will use HTML, CSS, and the Ruby programming language to build an online product, learning the fundamentals of computer programming and modern web application development along the way.
Intellectual Property for Entrepreneurs
This course addresses what entrepreneurs need to know to secure and leverage the intangible, knowledge based assets of their business. The course begins with a survey of various intellectual property forms for inventions, original expressions, source identifiers/brands and confidential information etc. and how they can be used to build a unique selling proposition. We explore the cost effective paths to registering these intangibles as patents, copyrights, trade marks, or securing same as trade secrets. Methods for leveraging IP ownership to realize investment and or exit from the business are reviewed. Case studies explore entrepreneurship challenges in the electronics accessories, sound engineering, and consumer durable contexts
Business Law for Entrepreneurs
This course provides the would-be entrepreneur with a working knowledge of certain essential substantive areas of the law and the ability to work with and use lawyers effectively.
Entrepreneurial Selling: Business to Business
Without a doubt, the biggest challenge to starting and growing a successful entrepreneurial venture is selling. Whether the sale is to early employees, prospective investors, or (of course) customers, entrepreneurs must be the chief evangelists and salespeople for their businesses. The process for Business to Business (B2B) selling is significantly different from selling to consumers (B2C).
Medical Product Financing and Commercialization
This course offers students an experiential learning opportunity to work directly in the commercialization process for innovative, pre-commercial medical product technologies. The insights from this hands-on course will be most beneficial to students with an interest in entrepreneurship, product design, intellectual property, early stage financing and medical product marketing.
Real Estate Entrepreneurship
This course focuses on creating a framework for successful real estate entrepreneurship through applying theory, analytical tools, and cross-disciplinary training. Topics include creating an investment thesis, sourcing opportunities, investment valuation and underwriting, performing due diligence, legal issues, transaction structuring, risk analysis, fundraising, closing transactions, and asset management.